Blog about Barbershop, razor classic shaving and male hairdresser

Showing only news translated into English, to read all the published news visit the blog in Spanish or Catalan.

American Crew ACUMEN in La Barberia de Gràcia

Dec · 11 · 2018

Today we introduce the new launch of American Crew: ACUMEN.

Presented by the founder of the brand, David Racugglia, this new collection is postulated as the experience of perfect personal care with highly effective formulas that meet the needs and demands of each man. "ACUMEN provides an element of clarity, sophistication and aspiration to the care of the skin, the preparation of the beard and the routine of body care. This new line is more than a routine of care, it is a "4-step Regimen" that drives a lifestyle motivating men to take care of themselves increasing their self confidence. As "Official Supplier to Men", American Crew knows all the needs of the personal men care" says Raccuglia.

ACUMEN products are composed of AC ACUMEN COMPLEX, a powerful brand-exclusive complex that contains vitamin B5 and vitamin E, which, combined with antioxidants and moisturizing agents, achieve great and visible results on the skin and hair of men . Ingredients such as hyaluronic acid, ginger root extract, bisabolol and blueberry extract manage to maintain the hydration of hair and skin to counteract possible damage caused by external agents and prevent aging.

AC ACUMEN includes 15 products specially formulated to meet the needs of man care. The "4-step Regimen" consists of the following steps: Shower, Shave, Care, and Styling.

Discover this exquisite new line of American Crew at La Barberia de Gràcia!

It’s November, it’s movember

Nov · 20 · 2018

Movember is a movement that takes place every year during the month of November to raise society's awareness of men's health issues such as prostate or testicular cancer. Throughout the month, actions are taken to raise funds for programs around the world that save and improve men lives.

Movember was born in Australia in 2003, when a group of friends decided to grow a moustache to support a friend who had been diagnosed with prostate cancer. They agreed to pay ten dollars for each person who left a moustache during the month of November to raise awareness of society about these terrible diseases.

Little by little the movement grew and nowadays there are already more than 5 million people who join the cause every year. They are called Bros and Sistas, this is how they are known to all those who participate either by letting their moustaches grow, donating money, or organizing fundraising events to fight against prostate cancer, testicular cancer, health mental and physical inactivity.

For 30 days the moustache becomes an ad that walks and speaks advocating for male health, breaking with the taboo of the disease and supporting the visibility of the movement.

And you, are you joining Movember?

Jordi Pérez, winner of the Best Collection at the Barberías con Encanto Awards

Oct · 11 · 2018

Jordi Pérez, creative director of La Barberia de Gràcia, collected last Sunday September the 30th the prize for the best men's collection for Grey Fringes at Barberías Con Encanto Awards. These awards, the most outstanding in the barbering sector, gather every year the best barbers of Spain in a gala that has already become one of the references among the professionals of the national barbering. Pérez has been a finalist in all editions of these awards, although it is the first time he wins the award for Best Collection. He was also nominated for Best Barber Shop and Best Barber.

Grey Fringes is the winning collection, a proposal that took Jordi Pérez to Chicago last April, where he also won the same category of the ABS Global Image Awards. This collection, which has been published in multiple media both nationally and internationally, reflects the change that is taking place in the hairdressing sector, in which the male public wants to innovate without renouncing their masculinity, looking for a very powerful image and very manly, and who dares to take the step to perform fantasy colors, such as the gray and silver colors that are presented in this collection.

Barberías con Encanto awards are presented by the homonymous association that was born with the aim of providing visibility, dissemination and prestige to the sector of the Barbershop of this country, which is currently experiencing one of its golden moments. The awards ceremony was held on Sunday September the 30th at the emblematic Puerta de América hotel in Madrid, at a ceremony presented by Vicenç Moretó and José Navarro.

 

The Barberia de Gràcia doesn’t miss out an event

Sep · 28 · 2018

This will be an intense weekend in Madrid, where the international fair of image and aesthetics will take place, Salón Look, one of the most important in the beauty sector, where every year professionals from all corners of Spain and abroad meet themselves to discover, debate, comment and share. La Barberia de Gràcia team will be there to visit the more than 400 exhibitors that make up this twenty-first edition of the fair.

But it’s not all about visiting the fair. Jordi Pérez and his team travel to Madrid with the agenda to the fullest. On Saturday night Jordi will be in charge of presenting the Night of the Stars of TheQHair, a gala to be held in the Goya Hall of Ifema, where the new awards given each year by this Haidressing Michelin Guide will be presented.

On Sunday night we will dress up again to attend the final of Barberías Con Encanto Awards, in which we are finalists in three categories: Best Barbershop, Best Barber, and Best Collection. How exciting!

We will finish the weekend with the final of the Spanish hairdressing awards, granted by the Club Figaro. The ideal event to discover new and impressive collections of creative hairdressing that always leave us open-mouthed.

An intense weekend full of hairdressing, barbershop, and colleagues. We promise to return with our heads full of new and incredible ideas.

Creating La Barberia de Gràcia

Aug · 27 · 2018

The history of La Barberia de Gràcia goes back many decades. But sometimes you do not need to travel far in time to discover very interesting details. Do you want to know how the design of the new barber shop, inaugurated in 2014, was designed? Keep reading.

The interior designer Ernest Ameller was responsible for creating the concept of the new barbershop. Jordi Pérez worked with him side by side, showing him images of barbershops that for our creative director are a clear worldwide reference. It was at this moment that the idea emerged about which the whole design would be developed, an idea based on our own history and culture: Catalan modernism.

After many conversations and investigations, it was decided to bet on a minimalist style clearly Mediterranean but with modernist touches. The more than 50 years of history that the barbershop has behind it had to have a leading role, and this also had to be reflected in the new space, achieving a design that offered this feeling of historical and experiential burden.

The white color was chosen as the base color for the space, in order to increase the sensation of luminosity. The tiles were added to give continuity throughout the entire premises, in addition to providing a very characteristic retro air.

The modernist style elegantly splashes the room, highlighting elements such as doorknobs and door handles, or in the light design: bulbs and lamps. In addition, the organic ornaments placed on some doors are an unequivocal reference to this artistic style so recognized in our city, Barcelona.

This design studied to the millimetre only increases the experiential experience we share with our clients, a sensorial journey that can only be understood in one way: by living it in the first person.