Blog about Barbershop, razor classic shaving and male hairdresser

Showing only news translated into English, to read all the published news visit the blog in Spanish or Catalan.

Creating La Barberia de Gràcia

Aug · 27 · 2018

The history of La Barberia de Gràcia goes back many decades. But sometimes you do not need to travel far in time to discover very interesting details. Do you want to know how the design of the new barber shop, inaugurated in 2014, was designed? Keep reading.

The interior designer Ernest Ameller was responsible for creating the concept of the new barbershop. Jordi Pérez worked with him side by side, showing him images of barbershops that for our creative director are a clear worldwide reference. It was at this moment that the idea emerged about which the whole design would be developed, an idea based on our own history and culture: Catalan modernism.

After many conversations and investigations, it was decided to bet on a minimalist style clearly Mediterranean but with modernist touches. The more than 50 years of history that the barbershop has behind it had to have a leading role, and this also had to be reflected in the new space, achieving a design that offered this feeling of historical and experiential burden.

The white color was chosen as the base color for the space, in order to increase the sensation of luminosity. The tiles were added to give continuity throughout the entire premises, in addition to providing a very characteristic retro air.

The modernist style elegantly splashes the room, highlighting elements such as doorknobs and door handles, or in the light design: bulbs and lamps. In addition, the organic ornaments placed on some doors are an unequivocal reference to this artistic style so recognized in our city, Barcelona.

This design studied to the millimetre only increases the experiential experience we share with our clients, a sensorial journey that can only be understood in one way: by living it in the first person.

La Barberia de Gràcia, finalist in 3 categories of the Barberías Con Encanto awards.

Jul · 9 · 2018

Best barber, Best barbershop and Best collection. To these three categories of the Barberías Con Encanto Awards we have been nominated as a finalists. Jordi Pérez, creative director of La Barberia de Gràcia, knows these awards first-hand, because he has been a finalist in all previous editions.

Now we have to wait to know who are the winners of these awards given by this meeting point of the Spanish barbershop sector. A project that was born a few years ago and that tries to defend barbershop as a philosophy of life in its purest state: a vanguard profession, successful, influential and stronger than ever.

Next Saturday September 29th, in Madrid, coinciding with the celebration of Salón Look, and after the success of the previous editions, the awards ceremony of this V edition of the awards will take place, in a night full of personalities and brands, in which the best representatives of the sector will be recognized.

With these three nominations La Barberia de Gràcia is positioned as one of the major references in the sector, and once again rewarded all the work done over the past few years.

Introducing the new Dyson supersonic

Jun · 26 · 2018

On June 18th Jordi Pérez traveled to Madrid to attend the presentation of Dyson's new professional dryer: Dyson Supersonic. The brand invited 100 of the most influential hairdressers in the country and the specialized media to an event that took place at the Madrid Railway Museum, a fabulous space where professionals could get to know this revolutionary dryer in first person.

The new Dyson Supersonic is the result of many years of research, and was born in a company that stands out precisely for its marked innovative character. Dyson engineers have thoroughly studied the hair and its behavior in order to design the ideal dryer. Jordi was enthusiastic about the sensors of this new dryer, which controls 20 times per second the temperature of the air, so that it does not exceed 150 degrees, the temperature from which the hair suffers.

This new dryer captivates for its design and ergonomics, and when it has already captured you by its image, you fall in love with the speed in which it dries the hair. And one aspect that many will greatly appreciate, the Dyson Supersonic is much quieter than most dryers on the market. A small gem of engineering that will surely delight the hairdressing professionals.

Jordi Pérez, Master Barber 2018

May · 28 · 2018

The creative director of La Barberia de Gràcia has been named Master Barber 2018 by American Crew. With this title the brand seeks to recognize the excellent career of this professional, the perseverance and effort in his career.

With this award, Jordi Pérez becomes the first Master Barber at national level, a title that is born with a vocation for the future and with the aim of endorsing the talent of those professionals who with their daily work contribute to the advancement of styling and male personal care hand in hand with American Crew.

In this way La Barberia de Gràcia continues its unstoppable race to the zenith of the national barbershop in a 2018 full of successes. This new is added to the prenomination as Spanish Hairdresser of the Year by the Figaro Club, to the prize won in Chicago in the ABS Global Image Awards, and, since a few days ago, to be a finalist in the category of Best Living Concept in the Salon Awards Look.

La Barberia de Gràcia triumphs in Chicago

May · 8 · 2018

Considered one of the best barbers in Spain, Jordi Pérez adds one more success to his list after getting last April 29th the award for the best men's collection in the ABS Global Image Awards, as part of the America's Beauty Show, one of the most important events in the worldwide hairdressing sector.

Jordi travelled to Chicago full of enthusiasm to enjoy the grand finale where he presented his collection Grey Fringes, a collection that reflects the innovative man who does not want to give up his masculine personality but who dares to give fantasy to his image through colour. La Barberia de Gràcia conquered the American continent, where it competed with some of the best stylists on the international scene

Jordi Pérez, currently pre-nominated "Spanish Hairdresser of the Year" at the Fígaro Awards 2018, declares moments after to win "I feel in a cloud", and adds that "reaching the finalist was a gift, but winning is a wonderful dream come true". For Jordi this has been an incredible opportunity for expansion and assures that it is an experience that "you have to live".

With this new award he promotes his meteoric career feeling more motivated to continue facing new challenges and objectives.